Location first
We prioritize address and delivery mode so the catalogue offers a contextual shopping experience from the start.
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E-commerce and online ordering
An ordering experience made for deciding and enjoying.
Pizza Pizza brings promotions, products, address and delivery mode together in a direct, easy-to-navigate digital purchase flow.
The challenge
Turning appetite into a simple decision
The experience needed to give room to promotions, combinations and specialties while guiding address selection and the right choice between delivery and pickup.
E-commerceConversion UXProduct catalogueDelivery and pickup flow
How we approached it
A menu built for comparison
We organize combos, pizzas and sides into recognizable categories with enough information to choose without interrupting the flow.
Promotions within the journey
We integrate offers and product configurations as part of the purchase while keeping the cart and next step visible.
The project
Images published by the client, used here as case-study reference.
Implemented scope
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