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Personalized photography e-commerce

Personal memories turned into a shopping experience.

MiFoto brings photographic printing, gifts and personalized décor into a platform that supports the product choice through delivery.

MiFoto2026Chile

The challenge

Giving unique memories a digital form

The challenge was to make a broad catalogue of personalized products easy to navigate and explain the purchase, delivery and pickup journey without losing the emotional value of every memory.

E-commerceCatalogue architecturePersonalization UXOmnichannel experience

How we approached it

01

Categories that inspire

We organize products by type of memory and occasion to turn a broad search into a closer, more visual decision.

02

Personalization as part of the product

The experience presents prints, photobooks, décor and gifts as customizable formats with clear production expectations.

03

Delivery that supports the purchase

We integrate delivery and store pickup information so product choice also accounts for how and when it will arrive.

Implemented scope

3moments: create, purchase and receive
2choices: delivery and pickup
1catalogue for personalized products
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