Actividad de capacitación del Círculo de Especialistas
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Benefits, training and member experience

A digital experience for the people who build the country.

CES brings benefits, membership levels, useful content and training together for construction specialists in a clear experience built to grow.

Círculo de Especialistas2026Chile

The challenge

One ecosystem, many needs

The challenge was to organize an experience that combines level-based benefits, useful content, exclusive tools and access to Academia without altering the sensitive sign-up, login or profile flows.

Experience strategyResponsive UX/UIWordPressAccessibility and light/dark modes

How we approached it

01

A clear hierarchy for every member

We designed distinct states for visitors, individual members and companies, giving membership levels and benefits context without overloading navigation.

02

Useful tools with controlled access

We introduced twelve construction calculators as a member benefit, with access consistent with the existing session.

03

A visual system ready for the field

The interface responds on mobile and maintains contrast, accessibility and light/dark modes for comfortable use in any context.

Implemented scope

4articulated benefit levels
12member-only construction calculators
1visible bridge to Academia CES
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